Show notes
Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid common pitfalls and improve strategies.Topics:Common PPC mistakes and how to avoid themThe importance of scheduling and labeling in campaignsUsing AI and automation effectively in PPCHandling client communication and transparencyLessons learned from a Black Friday campaign mishapChapters00:00 Introduction to PPC Live Podcast03:47 Chloe's Journey in Paid Search06:51 The Cyber Monday Mistake09:36 Client Communication and Accountability12:21 Lessons Learned and Process Improvements15:08 Support from Management and Moving Forward17:16 Embracing Mistakes in PPC Management20:18 Common Client Mistakes and Quick Wins25:27 Leveraging AI in PPC Strategies30:05 The Evolution of PPC: From Manual to Automated31:29 The Future of PPC: Insights and Reflections34:37 Outro.mp3Go to PPC Live for early bird ticket saleJoin us on SlackSubscribe to our Newsletter
