Show notes
In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick's journey in the PPC industry, including a significant early career mistake involving a URL change that led to the disapproval of ads during a crucial Black Friday campaign. Nick shares how he learned the importance of attention to detail and the value of having a supportive team, particularly highlighting the role of his colleague Max in helping him navigate the crisis. The conversation also touches on the evolving landscape of digital marketing, the integration of AI, and the importance of maintaining mental health in a high-pressure environment.TakeawaysMistakes are part of the learning process.Always double-check your work, especially in high-stakes situations.Having a supportive team can make a significant difference in overcoming challenges.AI should complement, not replace, foundational skills in marketing.Mental health is crucial in the fast-paced world of digital marketing.Chapters00:00 Introduction to Nick Handley05:51 Nick's Early Career Mistake12:56 Learning from Mistakes and Accountability18:18 Implementing Guardrails in PPC25:00 Mental Health in Digital Marketing30:34 Common Mistakes in Budget Management32:56 The Role of AI in Marketing37:11 The Importance of Vulnerability in Leadership40:22 Closing Thoughts and Movie TitleFollow Nick on LinkedIn Links spoken about -https://aistudio.google.com/appshttps://platform.openai.com/chat/edit?models=gpt-5&optimize=truePPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on LinkedInFollow us on TwitterJoin our Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://ppc.live/newsletter-sign-up/
