Show notes
In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder management, accountability, and the role of AI in digital marketing. Amy shares insights on common mistakes in PPC campaigns and emphasizes the need for a strategic approach over mere tactical execution. The conversation also touches on future trends in Google Ads and the significance of maintaining relationships in the industry.TakeawaysEveryone makes mistakes and it doesn't define you.It's important to consider your stakeholders in decision-making.Focus on relationships, not just the account.AI can produce answers that feel right but may be wrong.Tactics should support a larger strategy in digital marketing.Check-ins are essential when subcontracting work.The results from paid search can feel magical but require strategy.You need to justify burning bridges in professional relationships.Being accountable is crucial for team dynamics.Future trends in Google Ads will continue to evolve, focusing on efficiency. Chapters00:00 Introduction and Background03:00 The Importance of Stakeholder Management06:04 Learning from Mistakes in Paid Search09:54 Accountability and Team Dynamics12:55 The Role of AI in Paid Search20:00 Common Mistakes in Digital Marketing24:02 Future Trends in Google Ads28:59 Final Thoughts and AdviceFollow Amy on LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on LinkedInFollow us on TwitterJoin our Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://ppc.live/newsletter-sign-up/
