With the majority of advertisers now using Smart Bidding, how do you retain your competitive edge?  The answer lies in how you optimize goals and conversion tracking. The way you tell Google about your results helps their bidding algorithms prioritize the clicks that are most likely to lead to sales. Join this session with Google to learn how to optimize your account performance.  This panel covers: • The type of data you should share with Smart Bidding • Data sharing using Offline Conversion Imports, Value Adjustments, and Value Rules • Using the Offline Conversion Helper to get started faster • How to share offline conversion data without GCLID  Our expert guests: • Emi Wayner, Google • Alex Ioch, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing