Growing your PPC business can be tough if you don't know what you're doing.  Fortunately, these guys are proven experts at the operational side of paid search, and bring to the table technical strategies to remain resilient in the face of industry changes.  This panel covers: • What roles people take on with so much automation from the engines • How to build a scalable agency process for sales and onboarding • How to build efficiency into PPC management • The role software plays in successfully scaling • Automation killing the match types we rely on • Privacy killing the 3rd party cookie  Our expert guests: • Josh Tan, Rise Interactive • Francisco Lacayo, White Shark Media  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing