Watch the video podcast here: https://youtu.be/xa3jH8M_j88 I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation. Watch this episode to learn: - How privacy regulations can impact your advertising - How marketing is changing in the post-cookie era - How to spot winners & losers by conducting regular experiments Your speaker: Larry Kim, Founder & CEO at Customers.ai Follow Larry on LinkedIn: https://lnkd.in/g6gsFRnZ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://lnkd.in/gYWUhk2x ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://lnkd.in/gAT5STbh

Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts Google’s Search Generative Experience (SGE) is a big change from how searches usually work. For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages. With SGE, the process changes. We’re seeing answers to our queries directly in the search results, removing the need to click on links. And we’re also seeing changes in ad placements, which significantly impact our organic search and paid search performance. In this episode, I spoke to Ashley Fletcher - CMO at Adthena, a paid search intelligence platform. Ashley talked about how SGE can impact search performance and how advertisers can adapt to those changes. He also touched on the implications of privacy regulations on Google Ads and more. Watch this episode to learn: - How SGE is changing paid and organic search performance - How privacy regulations can impact your Google Ads - How generative AI helps scale the execution of marketing strategy Your speaker: Ashley Fletcher, CMO at Adthena Check out Adthena: https://www.adthena.com/ Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfletcher/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video podcast -> YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rcLinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/ Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective. But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line. In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more. Danny talked about how those multiple departments can collaborate and share insights to drive more effective results. Watch this episode to learn: - How to bring in those teams to work together - What insights can each team share with each other - How does working with first-party data fit into the dynamics between these teams - What are some struggles they can face when sharing data between platforms and more Your speaker: - Danny Gavin, Founder & CEO - Optidge Want to work with Danny? Check out his agency here: https://optidge.com/ Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/ Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version -> YouTube: https://www.youtube.com/watch?v=1v725t35QuA LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/ If you’re into B2B advertising, you just cannot ignore LinkedIn Ads. But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently. In this episode, I spoke to AJ Wilcox, in my opinion, the world’s best LinkedIn Ads expert. AJ is really a master at his craft. Watch this episode for some great tips and strategies to get the most out of your B2B LinkedIn ad campaigns. You will learn: - What pitfalls to avoid while running LinkedIn ads - Which post types serve you better - How to run LinkedIn Ads alongside Google/Microsoft Ads - How to run better retargeting ads and more Your speaker: - AJ Wilcox, Founder & CEO - B2Linked Check our B2linked.com, AJ's agency to maximize your return by minimizing waste from LinkedIn ads. Follow AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan. The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation. The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC. Tune in to learn: - Goals, priorities, and challenges of PPC pros in 2024 and beyond - Expectations for 2024 ad budgets, per platform and campaign type - Satisfaction with AI adoption - Satisfaction levels of platforms and tools - Challenges with Google Ads Performance Max and more Your speakers: - Wijnand Meijer, co-founder & CEO at TrueClicks - Ed Leake, Founder at God Tier Ads & AdEvolver - Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce Note: This is a live premiere of a pre-recorded episode Follow Wijnand: https://www.linkedin.com/in/wijnandmeijer/ Follow Ed: https://www.linkedin.com/in/edleake/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall

Video podcast: https://youtube.com/live/o009-VTUppU I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall. Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before. And this episode was one of those conversations. In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments. He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours. Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general. Tune in to learn: - Why it’s time to rethink paid search - How to use ChatGPT code interpreter for campaign analysis - When should you do influencer marketing and more Your speaker: Sam Tomlinson, Executive Vice President at Warschawski Sign up for Sam's newsletter here: https://samtomlinson.me/newsletter/ Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts 2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success. While that’s on one side, there are continuing developments in ad automation and generative AI on the other side. Considering both of them, here’s a question: has PPC become tougher or easier? That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today. Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics. Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic. We have a lot in store for you in this episode. Tune in to learn: - How are EU advertisers preparing for a privacy-driven future - What happens when Performance Max and Shopping campaigns run in parallel - How to capitalize on first-party data - How generative AI has impacted PPC in the last few years and more Your speaker: Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too. It also negatively affects your Quality Score, which means you end up paying more for each click. In this episode of PPC Town Hall, you’ll hear from Talia Wolf, Founder of GetUplift to learn how to improve your post-ad-click experience. Talia is one of the best landing page optimization experts in the industry. And in this episode, she dives deep into the trenches, revealing the most costly mistakes marketers make while creating a landing page and how to create one that actually converts. Tune into this episode to learn: - Why dry facts hold your conversions back - How to add emotion to your copy - What common mistakes you should avoid - If you should create a longer or a shorter landing page - How to use generative AI for landing pages and more Your speaker: Talia Wolf, Founder of GetUplift Check out GetUplift.co: https://getuplift.co/ Follow Talia on LinkedIn: https://www.linkedin.com/in/taliagw/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits. And neglecting them can hit you with some costly mistakes. In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing. Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she's encountered during audits and how to steer clear of these pitfalls. Tune into this episode to learn: - How to properly audit your PPC accounts - How often you should conduct these audits - What mistakes to avoid while conducting audits - What default settings you should avoid when working on your accounts - How to protect your accounts from glitches and more Your speaker: Melissa Mackey, Director of Paid Search at Compound Growth Marketing Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey Follow Melissa on Twitter: https://twitter.com/beyondthepaid Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version here: https://youtube.com/live/NrcpbnHouPk 2024 is the year when the cookie finally crumbles. Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users. Of course, the real advertisers know that the solution to all this is to invest in your own first-party data. And that’s what I discussed with Ronan Carrein in this episode of PPC Town Hall. Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he’s the COO at Better & Stronger, a digital marketing agency based in Lyon, France. Tune into this episode to learn: - Why most marketers misunderstand first-party data - Why actively collecting first-party data is great for your business - How to improve your ad performance using first-party data - How to maintain data hygiene and - What's the future of data privacy regulation in the U.S. Our speaker: - Ronan Carrein - COO at Better & Stronger Check out Better & Stronger: https://www.better-stronger.com/ Follow Ronan on LinkedIn: https://www.linkedin.com/in/ronancarrein/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye