There's nothing quite like learning about something from the people who created it.  We're excited to have Google join us on PPC Town Hall for a discussion on how to optimize Smart Bidding campaigns and other automations they've developed. This is a direct, closer look at Smart Bidding, use cases, and actionable tips to carry back to your accounts.  This panel covers: • The difference between automated and Smart Bidding • How to get started with Smart Bidding and validate success • When to switch between bid types • 5 stages of bidding from Google • Connecting business data with optimizations in Optmyzr • How to optimize Smart campaigns (shopping, performance max) • Overall results on the Optmyzr platform & why Smart Bidding works well • Optmyzr tools to use in conjunction with Smart Bidding  Our expert guests: • Emi Wayner, Google • Peter Oliveira, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing