Today's world is more volatile, uncertain, complex, and ambiguous than ever.  Search marketing is not immune to this VUCA syndrome, so Anders and Lukas dissect some of the findings from their latest research report. With interviews from experts and a survey of award-winning digital marketers, it features actionable tips to find a way forward.  This panel covers: • How to market in a volatile, uncertain, complex, ambiguous world • The rise of AI and the race for data density • Advanced attribution to look beyond brand conversions • How the 2020 health crisis has influenced digital marketing • How AI-based bidding is coping with external factors • Preparing for the end of cookies • Paths to firm ground in shaky times   Our expert guests: • Anders Hjorth, Innovell • Lukas Adamec, PPC Director  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing