<p>Our panelists this week are obsessed with driving better results in retailers' PPC campaigns:</p>
<ol>
 <li><a href="https://www.linkedin.com/in/andreasreiffen/" rel="noreferrer nofollow" target="_blank">Andreas Reiffen</a>, Founder and CEO at <a href="https://crealytics.com/" rel="noreferrer nofollow" target="_blank">Crealytics</a></li>
 <li><a href="https://www.linkedin.com/in/frederik-boysen-607ab444/" rel="noreferrer nofollow" target="_blank">Frederik Boysen</a>, Founder and CEO at <a href="https://profitmetrics.io/" rel="noreferrer nofollow" target="_blank">Profitmetrics.io</a></li>
</ol>
<p>Topics we discussed:</p>
<ol>
 <li>Why ROAS may be the wrong metric to optimize for</li>
 <li>How Customer Lifetime Value can be used to optimize PPC</li>
  <li>How to optimize an ecommerce account for maximum profits</li>
  <li>How to activate first party data in performance advertising</li>
</ol>

Automate Google Ads with Scripts with Nils Rooijmans and Steve Hammer | PPC Town Hall 18

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. 

Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.

Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.