<p>Our panelists this week are the top 2 <a href="https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2020/" rel="noreferrer nofollow" target="_blank">most influential PPC experts in the world</a> according to the annual PPC Hero survey:</p>
<ol>
 <li><a href="https://www.linkedin.com/in/michellemsem/" rel="noreferrer nofollow" target="_blank">Michelle Morgan</a>, Director of Client Services at <a href="http://www.clixmarketing.com/" rel="noreferrer nofollow" target="_blank">Clix Marketing</a></li>
 <li><a href="https://www.linkedin.com/in/purnavirji/" rel="noreferrer nofollow" target="_blank">Purna Virji</a>, Sr. Manager, Global Engagement at <a href="https://ads.microsoft.com/" rel="noreferrer nofollow" target="_blank">Microsoft</a></li>
</ol>
<p>Topics we discussed:</p>
<ol>
 <li>How to build a winning personal brand</li>
 <li>The best PPC tips of 2020 that vaulted Michelle and Purna to the top of the list</li>
  <li>How Purna and Michelle keep up-to-date&nbsp;with constant change in digital marketing</li>
  <li>The features they are most excited about for the coming year</li>
</ol>

How to optimize beyond ROAS in PPC with Andreas Reiffen and Frederik Boysen | PPC Town Hall 17

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. 

Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.

Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.