Show notes
In episode 280 of the Pool Nation Podcast, Edgar De Jesus is joined by co-host Zach “The Pool Boy” Nicholas for Part 5 of the Winter Business Series, where they break down one of the hardest decisions pool service business owners face: how to raise prices with confidence — without losing customers.Raising prices can feel uncomfortable, emotional, and risky — especially when you’ve worked hard to build your route. Edgar and Zach walk through the real math, the mental hurdles, and the practical strategies pool pros need to protect their margins, improve profitability, and build a sustainable business in today’s changing economy.You’ll learn:Why waiting to raise prices actually makes it harder laterHow to communicate price increases clearly and professionallyWhat customers really care about (hint: it’s not just price)Why losing a few low-margin accounts can actually grow your businessHow profitability, consistency, and service quality drive customer retentionThis episode is packed with real-world examples, mindset shifts, and actionable advice for pool service business owners who want to stop underpricing their work and start running a business that supports their life — not drains it.👉 Next week: Edgar and Zach continue the conversation with a deep dive into customer retention and value-based service.⏱️ Episode Timestamps10:15 – When is the right time to raise prices?59:00 – Why customers actually leave pool companies🙌 Thank You to Our Podcast SponsorsA huge thank you to our Pool Nation Podcast sponsors for supporting pool pros and helping us deliver real education to the industry:SPPA (Swimming Pool Pro Alliance)Blu-Ray XLAquaStar Pool ProductsNatural ChemistryRaypakHeritage Pool SupplyHayward Pool ProductsPoolside TechPool BrainNidec / US MotorsYour continued support helps elevate education, professionalism, and profitability across the pool industry.