In Episode 281 of the Pool Nation Podcast, Edgar De Jesus dives into a topic most pool business owners aren’t prepared for - what really happens after you raise your prices.You’ve done the hard part. You ran the numbers. You sent the email. You raised your rates.But then comes the silence… the second guessing… and the fear.This episode focuses on the first 90 days after a price increase, breaking down the emotional, financial, and leadership shifts pool pros experience during this critical window. Edgar explains why post-increase anxiety is normal, how to avoid self-sabotage, and how understanding your true cost per pool transforms pricing from an emotional decision into a leadership strategy.You’ll learn why losing a few customers isn’t failure, how margin creates stability (not just profit), and how aligned pricing leads to calmer leadership, better customers, and a stronger business long-term.If you’re a pool service owner, repair pro, or business operator who wants to raise prices with confidence and keep control of your business after you do - this episode is a must-listen.🎧 Topics include:The psychology of pricing after you hit “send”Why silence after a rate increase feels dangerous (but isn’t)The difference between emotional vs intentional pricingUnderstanding true cost per pool and margin protectionWhy fewer pools can actually mean more profitHow pricing affects leadership, stress, and customer retentionWhat to do with new margin (and what NOT to do)Why strong businesses wait 90 days before reactingThis episode is part of the Pool Nation Winter Business Series and is designed to help pool pros stop surviving — and start leading.Pool Nation 27th Dec Episode Tr…⏱️ Episode Timestamps (YouTube / Spotify / SEO Friendly)🤝 Thank You to Our SponsorsA huge thank you to our Visionary Partners for supporting the Pool Nation Podcast and the pool pro community:SPPA (Swimming Pool Pro Alliance)Blu-Ray XLAquaStar Pool ProductsNatural ChemistryRaypakHeritage Pool SupplyHayward Pool ProductsPoolSide TechPool BrainUS Motors / NidecYour continued support helps Pool Nation deliver real education, real tools, and real results for pool professionals everywhere.