A brand podcast is a very strong way to amplify your brand message, reach your audience in a dynamic, innovative way, establish your authority within your niche, and bring more warm leads into your business. A podcast is no different than any other content strategy you've used up to this point. It requires a reason why, ample thought, creativity, and a message that's delivered with purpose to the right audience.

So you may be asking yourself, "What content should my brand podcast contain?" The only way to build a podcast that will not only engage your audience, but connect them deeper with your brand, is to feature content that will bring them back every time you publish something new. The object of your show is to develop long-term listeners that download all of your episodes, share those episodes with others, and become advocates for your brand on some meaningful level.

On Episode 97 of Pod Theory, I'm going to break down what content your brand podcast should focus on, as well as content that you should leave out. Having a clear, defined message, solving problems, and offering value to the point that your podcast could potentially close sales for you are just a few of the items covered in today's lesson.



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