With sites like Facebook, Instagram, and Linked In changing their algorithms on a constant basis, it can be hard to gain traction from an organic standpoint when using these platforms to build your podcast audience. It's practically a necessity to implement a paid advertising strategy to maximize value on these networks.

That said, there are also ways to grow your podcast without investing a lot of money. Depending on your budget, you'll want to find the best approaches that help your brand podcast move forward. And while one approach may work better for one brand than the next, there are some time-tested practices that you can implement today that will elevate your initiatives, no matter where your efforts currently stand.

On Episode 96 of Pod Theory, I'm going to discuss how you can grow your podcast without spending a dime on ads. When executed consistently and effectively, these strategies serve as sound approaches to growth without investing money in advertisements.

What are some creative ways you've found to grow your podcast without spending money on ads? Find me on Twitter and let me know your approach and how it worked for you!


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