Have you ever come across a company that offers so many solutions, it's nearly impossible to determine what they actually specialize in? This is a common trap (one that I've fallen into before) and, despite it seeming logical to offer as many solutions as possible for a potential customer, it actually hurts your opportunities because no one can tell if you can truly solve their problem.

With any content strategy, it's important to keep a tight focus on the message you're delivering. If you're all over the place, people won't know what point you're trying to make. But if you have laser focus on one objective, not only will you stand out to those in need of help with said objective, you'll make yourself easier to find.

On Episode 69 of Pod Theory, I'm going to explain why tightening your content focus and niching down can help your podcast grow. I'll also be sharing how podcasts should be designed to be value drivers and the more emphasis you put on niching down and delivering content that offers solutions to specific issues, the more value listeners will find in your content.



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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com