If you're like me, you can talk about things you love for hours and hours and never get sick of the sound of your own voice. For me, golf, hockey, fantasy football, beer, marketing, brand development, and, of course, podcasting, can keep me in true Energizer Bunny form...going and going and going.........

It's this mindset that often leads to the birth of a podcast. As well it should. If you're passionate about something, starting a podcast that allows you to exploit those feelings can truly become a fruitful venture. And when you're looking to amplify your brand's message, a podcast offers a solid platform in which to do so.

I'm willing to bet you love your brand. So showcasing that love on a podcast will help you build a content medium that stands the test of time.

In Episode 7 of Pod Theory, I'm going to dig into why choosing a topic you love is an absolutely critical element to your podcast's growth and longevity. The goal is to create something with long-term appeal, and basing your podcast on a subject that grips you will allow you to do just that while building a loyal audience seeking knowledge on your topic of choice.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com