In the early 2000s, EVERYONE had a blog. It took the Internet by storm. And, like most web-based platforms, brands and businesses found a way to leverage blogs as a means of communicating with their audience. Much like Facebook and Twitter, which were used for entirely different purposes when they launched, blogs became a focal point of content strategies for companies small and large - providing an online destination where news, product info, and industry innovations could be shared in full detail with the click of a button.

Fast forward to 2020 and what's all the rage? Podcasting. 'Starting a podcast' is the new 'starting a blog,' and people, brands, and businesses are embracing podcasting as the hottest and most effective medium for connecting with consumers. In fact, many blogs are used to house podcast content, thus making the actual blog an overall hub for communication and connectivity across the Internet.

Has podcasting replaced blogging? I'm going to analyze this question in Episode 6 of Pod Theory and provide some statistics that help answer this question.


Looking to start a podcast or improve your existing show?
Download My FREE Podcast Primer Today!

Connect with The Host - Jason Cercone
Website  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  Pinterest

In need of deeper podcast counsel? I can help with that!
Click here to discover my podcasting services

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com