Do you really want your marketing agency to tell you the truth? 20 Great Answers with Rebecca Beaty of Pleo from Plugged In, Switched On.

Plugged In, Switched On.

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Do you really want your marketing agency to tell you the truth? 20 Great Answers with Rebecca Beaty of Pleo

36 minutes Posted Jun 5, 2026 at 4:00 am.

Question 1: What do you do, and why would anybody pay good money for what your brand is selling?

Question 2: When Rebecca was at school, were you dreaming of this kind of a role?

Question 3: Who do you reckon's got the worst job in marketing, the bit that you couldn't do?

Question 4: Was there a moment in your career where you're like, "Oh wow, I think I've just learned a real lesson here"?

Question 5: Who in your career do you feel like you learnt the most from even if it was maybe what not to do?

Question 6: How do you keep the energy up? How do you keep going at it?

Question 7: What do you do to keep a bit of work-life balance and to maintain physical and also mental health?

Question 8: Are there any segments or territories or cultures you think that are really different to market to, or are they all kind of basically the same, we just need to tune it a little?

Question 9: What's the marketing campaign that you look at and go, "I wish I'd done that, that's excellent"?

Question 10: What is the one thing in this industry when you talk about marketing, we can talk about finTech, could be either or both, that you think has gone on too long and really needs to change?

Question 11: What's the one question you would ask your agency if you knew that they had to tell you the truth?

Question 12: What's the moment where you go like, "I think I need to put my hands back on the wheel here?"

Question 13: What's an earlier learning or theory about marketing that you once held to be true that you think actually that doesn't work anymore, that doesn't apply anymore, or I've changed my mind about that.

Question 15: Where do you think is something new or something that you're seeing is becoming more effective again in a channel, or a tactic, or some other approach you're thinking, okay, this is starting to punch above its class.

Question 16: We have to adjust that for inflation because that's actually a pretty low number for a supermodel. Why do you get out of bed every morning?

Question 17: What's the weirdest or most unusual moment or place you found yourself or situation that you found yourself in thanks to work, thanks to your job. And not necessarily this job, but in your career where you're just like, " How did I get here?"

Question 18: We touched on it before. What was the COVID experience like for you in terms of work, but also in terms of home life?

Question 19: Do you feel like Pleo is a place, which a lot of companies say, "Bring all of yourself to work. We're very accepting. We're very open. You can be who you want to be."

Question 20: Do you think in your career you've had a secret weapon? And if you do, will you tell me what it is?

Special Question: What's her desert island DVD film or television series?

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Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Rebecca, uncovering why client agency relationships need more honesty, how a French fashion brand provides endless inspiration and how a trip to Dublin set up a career in Fintech. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we...

← See all 24 episodes of Plugged In, Switched On.