Have you found your voice at work? 20 Great Answers with Altynai Saralaeva of Acronis from Plugged In, Switched On.

Plugged In, Switched On.

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Have you found your voice at work? 20 Great Answers with Altynai Saralaeva of Acronis

38 minutes Posted Jul 12, 2026 at 6:00 am.

Question 1: What is your company or brand selling, and why should anybody pay good money for it?

Question 2: Which is your superhero origin story. Is marketing something that you grew up thinking you were going to get into and technology?

Question 3: What's the part of the job, the marketing job that you do that you just enjoy naturally and you find yourself drawn to and you probably spend maybe a little bit more time than you should?

Question 4: What's the one career move or a moment where you wish you could go back and undo it or a moment where you realized, "Oh, wow, I'm learning a big lesson right here"?

Question 5: Who would you say you've learned the most from in your career, even if it was perhaps learning what not to do?

Question 6: ow do you motivate yourself to keep up with this incredible rate of change? You're in tech, you're in marketing, they're both areas that need to change all the time. Don't you get tired?

Question 7: How do you unplug and look after your own mental and physical wellbeing? What do you do to get outside and give yourself a break?

Question 8: Do you think all these segments are kind of basically the same or are there some that we really need to think about differently when we approach them in terms of marketing?

Question 9: What is the campaign or advertising idea or event that you've seen, maybe in tech, maybe just as a consumer, that you looked at and as a marketer, you went, "Oh, that is great. I wish I'd done that"?

Question 10: What's the one thing in this industry, marketing industry, tech industry, that's gone on for far too long and things are going to change when you're in that's gone on for far too long and things are going to change when you're in charge.

Question 11: What's the one question you would ask your agency if you knew that they had to tell you the truth?

Question 12: How do you make the call with your team and your colleagues about when you should be collaborating?

Question 13: What's a long-held belief or maybe it was taught to you in a textbook in university or some other course, long-held belief about marketing that you no longer hold and what caused you to change your mind about that conventional wisdom?

Question 14: What have you been seeing that's working for you and your brands and your campaigns? And what have you pulled back on just because it's not performing the way you want it?

Question 15: What buzzword or concept or jargon is just getting far too much airtime in tech marketing?

Question 16: What do you get out of bed for? What gets you up in the morning and off to work every day? What's your motivation?

Question 17: What's the most unusual or unexpected situation you've found yourself in thanks to work or your job?

Question 18: What was the pandemic or the lockdown experience like for you, and how did that change how you approach your work?

Question 19: How true is that for you at where you're working now at Acronis?

Question 20: If you have a secret weapon, will you tell us what it is?

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Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Altynai, uncovering why agencies are a great place to start your marketing career, why Spotify wrapped is so inspiring and how she discovered the power of speaking up. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 dif...

← See all 24 episodes of Plugged In, Switched On.