Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck from Plugged In, Switched On.

Plugged In, Switched On.

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Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck

1 hour 5 minutes Posted May 14, 2026 at 8:00 am.

Question 3: Which part of your job, your day-to-day, do you just naturally enjoy and spend a little more time on it than maybe you should?

Question 4: What's the one career move or moment you wish you could go back and undo?

Question 5: Who in particular do you feel like you've learned the most from during your career, even if perhaps it was what not to do?

Question 6: How do you, Danny, find the energy to just keep backing it up day after day, quarter after quarter and leaning into change?

Question 8: Who do you think is actually a little bit different and needs to be treated separately, or is everybody kind of the same because we're all human?

Question 9: You've expressed a little bit of fandom already, but what's the campaign or event or idea or launch that you wish you'd really done?

Question 10: What's the one thing in this industry, let's talk marketing or let's talk tech or both, your call, what's the one thing in this industry that has gone on for too long and really needs fixing?

Question 11: What's the one question you'd ask your marketing agency if they knew they had to tell you the truth?

Question 12: When's the time to really collaborate and stand shoulder to shoulder with those teams and when are you stepping back and leaving them perhaps to even fail?

Question 13: What's a long held belief about marketing that you no longer hold?

Question 14: What are you seeing that's actually working for you in Lenovo?

Question 15: What's an old-fashioned or maybe out of fashion technique or approach we should be considering?

Question 16: Why do you get out of bed every day, Danny?

Question 17: What's the most unexpected, unusual situation or location or people you've been surrounded by thanks to your job?

Question 18: What was the pandemic and the lockdown experience like for you and how has that changed the way that you work or do your work life balance now?

Question 19: Is that true for you and where you're working and how different is Danny at work to when Danny's off the leash?

Question 20: Do you have a secret weapon that's helped you throughout your career? And if you do, will you tell us what that is?

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Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Danny Beck, uncovering why failures can be more valuable than success, why ‘watermelon metrics’ need to die and all about that one time he walked onstage in front of 2000 people, just as the power went off. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20...

← See all 24 episodes of Plugged In, Switched On.