Could accessibility accelerate your marketing career? A deep dive into accessibility with Dr Alaina Beaver and Aileen Hackett of ServiceNow from Plugged In, Switched On.

Plugged In, Switched On.

Splendid Group

Could accessibility accelerate your marketing career? A deep dive into accessibility with Dr Alaina Beaver and Aileen Hackett of ServiceNow

54 minutes Posted Mar 26, 2026 at 1:00 am.

What is ServiceNow doing? What is it selling? It keeps getting bigger. Give me your version of what is it that ServiceNow does?

Where are we on the journey of that awareness that accessibility matters?

What was the work that had to go in there to make sure that when AI starts to enter the fray, it doesn't suddenly undo some of that good accessibility work?

We also do a ton of accessibility work with the Microsoft team, which leads me to ask you, who else do you admire out there in the software world or perhaps even the hardware world, the business world that's up there with ServiceNow?

What advice would you offer somebody who had maybe never even considered that you could build a real career around this kind of work?

What movie the guests would take with them if they could only watch one movie on a desert island?

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Join your host, Barrie Seppings, Executive Creative Director, as he sits down with Dr Alaina Beaver, Global Head of Accessibility Customer Engagement, and Aileen Hackett, Director of Accessibility Product Management at ServiceNow. Together, they reveal how ServiceNow is embedding accessibility from the very start of the design process, why the looming “retirement cliff” is turning inclusive technology into a survival strategy for governments, and how a snowboarding accident proved that ...

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