FB Soriano
LUNA DESIGN INTERNATIONAL: Ideas and thoughts for soulfully designing for the U.S. market and beyond. (Part 2)
44 minutes Posted Jul 22, 2020 at 11:42 am.
Download MP3
Show notes

A picture is worth a thousand words. In the world of marketing and product label designs- that is what you are trying to achieve. Tell an amazing story of a product and create an interest in purchasing that product by simply having a great picture or design. How do you create a great design? What can Philippine manufacturers or any brand owners need to do to create a lasting image that would help their product get more sales opportunities? In this part 2 of a 2 part episode, Olive and Joel Enriquez of Luna Design international provide ideas and thought processes in creating amazing designs for product labels and packaging.  The episode begins with Olive and Joel discussing improvements in Philippine packaging and label design in the last 15-20 years.  Lets now listen.

Questions on how to empower Philippine manufacturers.

  • Tell us about the one product that you are proud of and why.
  • What have you observed about the designs of Philippine products being exported to the U.S. 15 -20 years ago compared to now.
  • What marketing advice would you give to Philippine manufacturers regarding 1. Packaging 2. Marketing activity (social media, e-commerce, events, etc.) 3. Marketing expansion mindset “dipping your toes into the water or in it to win it
  • How can manufacturers get a hold of you if they need help in designing labels for their products?


Send in a voice message: