FB Soriano
LUNA DESIGN INTERNATIONAL: Soulfully designing label and packaging for Philippine brands (Part 1)
37 minutes Posted Jul 22, 2020 at 11:41 am.
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There is an old saying that states DON’T EVER JUDGE A BOOK BY ITS COVER. As great of a saying that is, our guests for this episode of Philippine products redefined by Planet 63 hopes that you do judge a book by its cover so to speak. Our guests have been responsible for many great packaging designs and labels for Philippine products as well as other global brands. In so many ways, their goal is for consumers to judge the products by their designs. They take a soulful approach in creating effective designs for the brands that they work with. This is the1st part of a 2 part episode. Let’s now listen to Olive & Joel Enriquez, owners of Luna Design International as they talk about their company’s journey and how they continue to be a big part of redefining the Philippine brand in the U.S. market and beyond.


This podcast and all upcoming podcasts will always begin by asking the following question. This question defines what this podcast is about and here it is.

What needs to be done to redefine  Philippine products to become more successful in the U.S. market and beyond?

Before we dive into that…… I want to say that there is so much content out there right now and you chose us right at this moment to listen to us……..thank you very much. (crying)

I am your grateful host FERDINAND SORIANO and joining me today is my co-host CRAIG OBLIGACION WILSON. Welcome to this episode of  PHILIPPINE PRODUCTS REDEFINED by Planet63 PODCAST.

Before I introduce you to our guests, let's bring into the conversation my co-host Craig Obligacion Wilson. Aka as the derby one. .. How are you, Craig? Missed you at our last podcast.

There is an old saying that "don't judge a book by its cover" is a metaphorical phrase that means one shouldn't prejudge the worth or value of something by its outward appearance alone. Our guests for today's episode kind of sort of goes against that phrase. When she designs product packaging she hopes that you are influenced by the cover. We are very fortunate to have her here today to talk about her company and how her company has in many ways redefined many products not just from the Philippines to be more successful in the U.S. market. She is artistic, a community activist, an amazing home chef, a homemaker, and an interior designer.  The proud mother of Jose Enriquez. Professionally she is an active member of

  • Filipino American Chamber of Commerce of Greater Nevada
  • Food and Agriculture Organization of the United Nations (FAO)
  • She has a degree from UST and taught Industrial Design at UP Diliman.
  • Studied at the University of the Philippines and Santo Tomas
  • Co-Founder of an internationally known design company located in Las Vegas Nevada called Luna Design International

I got a bonus for this interview today. They say that ASK AND YOU SHALL YOU RECEIVE. I asked and I have another person that I want to introduce to you on this podcast.

He Was the Design Director at the Design Center, United Nations Expert in Merchandise Development for Exports, multiple stints as CITEM’s Manila FAME shows, And his work has been featured in several international showrooms in US, Europe, and Asia. A designer with a disciplined approach to aesthetics and balance steered many companies to win Philippine’s prestigious Golden Shell Awards, which is given to exporters who reach $1M in export sales.

Please welcome my very personable and generous friends. You could say that they are a match made in heaven or just designed for each other. Please  Olive & Joel Enriquez of Luna Design International in Las Vegas, NV.

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