Show notes
Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at Tier 11. If you’re focused on maximizing customer LTV and dialing in your funnel economics, this episode delivers the actionable framework you’ve been looking for.Chapters:00:00:00 - Ready to Raise Profits? Let’s Go00:00:56 - What Is nAOV and Why It Matters00:02:54 - Why Most Marketers Miss This Metric00:06:11 - Cross-Sells That Print Cash00:08:39 - Real Wins from Real Brands00:11:20 - Keep Customers Buying Again and Again00:16:59 - The Showdown: Cross-Sell vs. Upsell00:18:45 - 6 Power Plays to Boost nAOV00:18:48 - How to Pick & Price Like a Pro00:27:10 - Perfect Timing for Maximum Conversions00:29:36 - Test, Learn, Optimize, Repeat00:31:55 - Go Use This – Start TodayLINKS AND RESOURCES:Get Your Marketing Performance IndicatorsTM Checklist Now!Get Your nCAC Calculator Now!make data driven marketing decisions with confidenceTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/https://www.activecampaign.com/https://discover.taboola.com/realize-us/