Show notes
Ralph Burns and Lauren Petrullo unpack six data-driven cross-sell strategies that helped one Tier 11 beauty client dramatically increase their New Average Order Value (NAOV)—tripling it in just a few weeks. Whether you're selling physical products, digital offers, or services, these plays are designed to boost profitability without increasing your customer acquisition cost. Ralph and Lauren show you how to build smarter order flows, apply key marketing performance indicators like NAOV and NCA, and prepare your funnel for a highly profitable Q4. Packed with real examples, tactical frameworks, and a strong push to get your Black Friday game plan locked in now, this episode is your go-to resource for maximizing margins and making every first-time customer worth more.Chapters:00:00:00 - Welcome to Perpetual Traffic: Let’s Talk Profit00:00:26 - What Is NAOV and Why It Changes Everything00:01:47 - Q4 is Coming—Are Your Nets Fixed?00:04:45 - Unlock More Revenue with Strategic Upsells00:04:55 - The Cross-Sell vs. Upsell Showdown00:06:17 - Real Upsell Examples That Actually Work00:15:38 - Why Subscription Upsells Are Profit Goldmines00:19:51 - Incentives That Get Customers to Say “Yes!”00:21:22 - Beauty Brand Deep Dive: Mascara That Converts00:22:14 - What Makes a Great Cross-Sell Strategy?00:22:56 - Bundles That Boost AOV Instantly00:23:42 - High-Impact Upsell Techniques You Can Steal00:24:47 - Overcoming Common Upsell Roadblocks00:26:06 - Inside Tier 11’s Client Wins00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here’s How00:34:22 - The Art of Post-Purchase Upselling00:38:30 - Final Takeaways to Maximize Your ProfitLINKS AND RESOURCES:Marketing Performance Indicators ChecklistNew Customer Acquisition Cost CalculatorNCA Breakdown & MethodologyTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10offFree Snapchat...