Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://www.tiereleven.com/applyHere's something growing brands don't realize until growth stalls: the messaging that built your business will eventually run out of steam, even while your offer keeps converting. So why does that happen, and what do you do about it?On today's show, I'm breaking down a real client case study: an eight-figure SaaS-powered lead generation and coaching business that's been stuck at a revenue plateau for nearly two years. We dig into why their original messaging saturated the market, how a growth diagnostic uncovered an entire untapped audience they'd been ignoring, and why the fix isn't adding new ad platforms.I'll walk you through the exact messaging extraction process we use to turn customer interviews, support calls, and event transcripts into content pillars that actually move the algorithm. If you're only running one or two creative angles right now, this episode shows you exactly what you’re leaving on the table, and how to expand your market without blowing up your budget.In this episode:- Why proven ad messaging eventually stalls growth- How Meta's Andromeda algorithm builds individual funnels- The real reason CPMs rise and cost to acquire a customer flattens- Why creative diversification matters more than adding new ad platforms- The messaging extraction process for capturing authentic customer language- How to build a 10-variation content matrix around a single theme- Using hook rate, hold rate, and link click-through rate in creative testing- Why volume alone will not scale your Meta ads account- How top-of-funnel creative shows up in branded search and MER- Three questions to audit your creative strategy before your next briefMentioned in the Episode:Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suiteWicked Reports Attribution Software: https://www.wickedreports.com/Jim Collins’ Book, Good to Great: https://a.co/d/068eKQngListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Struggling to scale your ads? Spending more won’t fix the problem. Let’s figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/applyYou've hired agency after agency, and no matter what they try, you can't scale your Google Ads. You don’t have a Google problem. It’s a creative strategy problem. Until you fix demand creation, no amount of campaign optimization is going to get you unstuck.In this episode, I break down a real client situation: a 14-year-old B2B SaaS company spending upwards of $200K a month on Google Search with no good answer for why growth has stalled. I’ll walk you through why Google is a demand-capture platform, not a demand-creation one, and why 80% of any market lives in what I call the "zone of indifference."We also look at why the real fix lives in creative strategy on Meta, programmatic, and connected TV, not another Google audit. If your cost of acquiring new customers keeps climbing no matter what you spend, this one's for you.In this episode:- Why Google Search has a demand capture ceiling- The difference between demand capture and demand creation channels- Why branded search clicks cost 10-20x less than non-branded keywords- The "zone of indifference" and why it's 80% of your market- Why the agency rotation trap makes Google Ads more expensive- Why hook rate and hold rate matter more than landing page optimization- The B2B creative mistake of writing ads for users instead of buyers- How messaging extraction uncovers what decision-makers care about- Three questions to ask your agency if your Google spend has stalledMentioned in the Episode:Case Study on Optimizing Ad Spend: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suiteJoin Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streamsListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.Talk to us at  https://www.tiereleven.com/apply Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one.In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the client. We cleaned up messy attribution data, discovered 10-minute video ads with a 0.01% completion rate, and made the counterintuitive call to kill state-specific targeting entirely, letting Meta's algorithm do what it does best.The result? A 20-25% CAC reduction in one week, with more upside coming. We get into creative diversification, campaign consolidation, and why Google and Meta aren't competing but assisting each other. Listen in and then review your ad account for the same red flags. In This Episode:- The importance of building a true source of truth across platforms- Optimizing Meta Ads using better campaign structure and data- Why long-form video ads may be hurting creative performance- How creative diversification improves Meta Ads results- The dangers of overly specific state and location-based targeting- Optimizing customer acquisition cost instead of vanity metrics- How Meta, Google Ads, YouTube, and organic traffic work together- Using media efficiency ratio and attribution tools to measure growthMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-792-156-more-app-subscribers-in-six-months-heres-how-we-did-it/ Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suiteDownload Your Copy of Tier 11’s Marketing Performance Indicators (MPIs): https://www.tiereleven.com/marketing-performance-indicators Join Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Wicked Reports: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Thomas McnaughtWebsite: https://www.thomasmcnaught.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac Are you scaling your ad spend without knowing your true customer acquisition cost? If you don’t understand your numbers, every additional dollar you put into traffic could be a gamble, even if your campaigns look profitable inside the platforms.I sat down with Kobi Topaz, Head of Tech at Tier 11, to break down how we helped an automotive parts brand uncover the data they needed to scale. We explored why platform-reported ROAS can be misleading and how Data Suite creates a reliable source of truth.See how better analytics, smarter campaign restructuring, and deeper SKU-level insights helped this brand grow from roughly $5.5M in revenue to a $12M trailing twelve-month business. If you’re managing paid media and trying to scale profitably, this episode will help you focus on the metrics that actually drive growth.In This Episode:- Why knowing your nCAC is critical before increasing ad spend- Why platform-reported ROAS can hide the real performance picture- How Data Suite creates a reliable source of truth across channels- The role of first-click attribution and multi-touch analysis in growth- Analyzing SKUs to uncover your most profitable products- Why Google Ads optimization starts with business economics- How creative performance analysis can accelerate testing decisions- Using AI-powered tools to automate repetitive marketing analysisMentioned in the Episode: The 5-Step Formula to Calculate nCAC: https://youtube.com/playlist?list=PLsQ90CAO8wGS1TSz-MI0ghv9OThhp_Jy4&si=N6uztGCaZwrkgMGN Previous Episodes with Kobi Topaz: https://perpetualtraffic.com/?s=kobi Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply  Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Kobi Topaz:LinkedIn: https://www.linkedin.com/in/kobi-topaz-85547a130/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/

Do you need an expert analysis of your ad account and creative strategy? Talk to us at https://www.tiereleven.com/apply Are your ad campaigns competing against your own business? I’m breaking down why one insurance platform was paying $150 per lead while competitors were paying just $30. The problem wasn’t the ads. It was how the ads were structured.We’ll analyze an AI-powered insurance SaaS platform with hundreds of agents running fragmented campaigns across Meta, Google, and other channels. I’ll walk you through the strategic changes we’re implementing, like building a creative strategy around specific customer avatars.I’ll also show you why centralized media buying, stronger creative hooks, and smarter lead distribution can transform a scattered advertising system into a scalable growth engine. If you’re managing lead generation, paid media, or a multi-location sales organization, this is your blueprint for building campaigns that actually scale. In this episode- Why identical products can have wildly different cost per lead - How agency black boxes increase cost per lead - Why fragmented ad spend triggers Meta auction competition - The minimum ad budget Meta actually needs to learn - How niche avatar targeting can double or triple performance - The Rolex franchise model for consolidating ad accounts - State-level targeting versus city-level Meta Ads - Using round-robin lead distribution to stop agent cannibalization - Why programmatic and CTV are the next layer after MetaMentioned in the Episode: High-End Pet Brand Case Study: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply  Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi What happens when the channels you think are driving growth are actually just taking credit for demand you already created? Today we are breaking down how one premium DTC brand escaped inefficient bottom-of-funnel spending and scaled without sacrificing efficiency.I’m joined by Ricardo Pouwels, Growth Strategist at Tier 11, to revisit the next chapter of a case study we shared earlier. We unpack how the team expanded from managing only Meta and TikTok to increasing Amazon units sold by 63%, and improving overall customer acquisition efficiency.We’ll talk about why brand search campaigns often hide the real performance story, how reallocating budget into Meta, native ads, and connected TV created more demand, and why patience with attribution windows matters. In this episode, you’ll learn:- Why brand search campaigns can hide true marketing performance- How cutting Amazon ad spend increased sales volume- The importance of tracking blended CAC and MER- Why channel-specific ROAS targets limit growth- How Meta creates demand that Google and Amazon capture later- Using native advertising to unlock colder audiences- How connected TV supports multi-channel growth- How proactive agency strategy builds client trust- Why mature brands need diversified acquisition channelsMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/ Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ricardo Pouwels: LinkedIn: https://nl.linkedin.com/in/ricardo-pouwels Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!

Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service Are you optimizing your ads but ignoring what happens after the click? Most brands obsess over traffic acquisition while leaving massive revenue opportunities hidden inside their websites, forms, and customer journeys.In this third episode of our CRO series with Ned MacPherson, head of CRO at Tier 11, we get into why CRO is really revenue optimization and why copying a competitor's "pretty" site is a dangerous shortcut. Ned introduces the AI feature we built that scours the web every couple of hours to show high-end shoppers exactly how the price compares to the market, without them having to leave the page.We also get into something wilder: an AI agent that runs live pricing experiments across thousands of SKUs on its own. We talk about generative engine optimization (GEO) and how to structure your site so LLMs like Claude and ChatGPT actually recommend your website. In this episode:- Why conversion rate optimization is really revenue optimization- How data-driven CRO beats design-based assumptions- Optimizing landing pages, PDPs, forms, and post-click experiences- How lead generation forms create massive conversion leaks- The role of AI agents in the future of CRO strategy- Why generative engine optimization (GEO) matters for future visibility- Improving e-commerce performance with AI-powered pricing experimentsMentioned in the Episode: Previous Episodes With Ned MacPherson: https://perpetualtraffic.com/podcast/episode-796-stop-redesigning-start-diagnosing-the-cro-method-that-actually-works/https://perpetualtraffic.com/podcast/episode-797-what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Is your cost per lead rising with no clear reason? Let’s figure out together what’s not working. Book a call with our team: https://www.tiereleven.com/applyWhy are your leads getting more expensive even when you’re spending more on ads? The problem might not be your budget but your entire growth strategy. When campaigns are fragmented, creatives are stuck at the bottom of the funnel, and attribution is unclear, scaling becomes nearly impossible.In this episode, I break down a real-world case study from an $18 billion home builder operating across 19 markets. We uncover why their paid media strategy had plateaued, how fragmented budgets and bottom-heavy creative were limiting growth, and the strategic shifts needed to move from 6,500 homes sold annually toward a 10,000-home goal.I’ll walk through the full-funnel framework we recommended. Listen in to understand how you can apply these strategies to your own business.What you’ll learn:- Why fragmented ad budgets can prevent businesses from scaling- How bottom-of-funnel advertising limits long-term growth- The difference between demand generation and demand capture- Why Meta Ads should focus on awareness and consideration- How creative diversification improves campaign performance- Why user-generated content can outperform polished brand ads- How to turn organic social content into paid advertising assets- The importance of offline conversion tracking for high-ticket sales- Why optimizing for sales-qualified leads improves profitability- How open targeting helps Meta find higher-quality audiences- When to shift the budget away from the expensive Google search campaignMentioned in the Episode:Case Study On Cutting Bottom-Funnel Spending: https://www.tiereleven.com/resources/case-studies/44-revenue-growth-after-cutting-bottom-funnel-spend-91Watch The Breakdown Of The Bottom-Funnel Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/Review Similar Case Studies: https://www.tiereleven.com/resources/case-studies/spending-less-not-moreTier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suiteListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi Are you making six-figure ad spend decisions with incomplete data? If you can't confidently explain which marketing channels are actually driving revenue, you're probably wasting budget without realizing it.In today’s episode, I'm reviewing a real case study from one of our discovery calls: a nine-year-old, $13 million premium home wellness brand selling $10,000 to $20,000 systems. Their nCAC had climbed to $2,800 in the US, nearly double what they're paying in Canada, and most of their calls happen on the phone.I'm breaking down exactly what's driving that number up. I'll also walk through what we'll fix first, how we'll shift budget without tanking revenue, and why 30 creatives a month is the new baseline. If you want this kind of thing done for your business, head over to tiereleven.com/applyWhat you’ll learn:- How rising nCAC signals a scaling problem in Meta Ads and Google Ads- Why high-ticket products require creative diversification to convert- How offline conversion tracking improves attribution accuracy- Why relying on Google demand capture eventually limits business growth- The importance of matching landing pages with ad creative- Why low-fi video ads often outperform polished brand commercials- How to structure top, middle, and bottom-of-funnel creative strategy- Why importing CRM and phone sales data strengthens ad optimization- How dedicated landing pages improve high-consideration conversion rates- The strategy for gradually shifting the budget from GoogleMentioned in the Episode:Previous Episode with Scott Desgrosseilliers from Wicked Reports: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/Examples of Facebook ads:https://bit.ly/PTFBAds1https://bit.ly/PTFBAds2Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Partner With Tier 11’s Marketing Team: https://www.tiereleven.com/applyListen to Previous Perpetual Traffic Episodes: https://perpetualtraffic.com/ Wicked Reports Attribution Tool: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/applyMentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/

Stop losing revenue after the click! Let’s find the leak before your next ad.Get your free CRO audit at: https://www.tiereleven.com/cro/serviceAre you optimizing your site based on what looks good or what actually converts? Most brands are bleeding revenue because their CRO strategy starts with design opinions instead of hard data. If you're copying competitor layouts or A/B testing button colors without first identifying your true 'metric on fire,' you're solving the wrong problem.In this episode, Tier 11's CRO lead, Ned MacPherson, is back for part two of our three-part series. Ned walks through a live data presentation covering engagement rates, funnel drop-off analysis, mobile vs. desktop conversion gaps, AOV benchmarks, and demographic distribution modeling.We also review a real-world case where a brand's mobile add-to-cart rate was nearly half that of desktop, despite a good landing page design. If your CRO audit isn't moving the needle, this episode will show you what you're missing and how to find the one metric that, if fixed, creates a disproportionate impact on your entire funnel.What you’ll learn:- Why copying competitor designs is a dangerous CRO mistake- How to identify the single 'metric on fire' that's killing your conversion rate- Key engagement rate benchmarks e-commerce brands should measure against- Why a low mobile add-to-cart rate is often a content problem, not a design problem- How to use mobile vs. desktop funnel data to uncover hidden conversion gaps- The cart-to-checkout friction fix that boosts conversion rates on all devices- The urgency engineering tactic that converts abandoned checkout carts- Why AOV should always be equal on mobile and desktop- How demographic distribution modeling helps in audience segmentation- The step-by-step CRO loop and growth modelMentioned in the Episode:Previous Episode with Ned MacPherson: https://perpetualtraffic.com/podcast/episode-796-stop-redesigning-start-diagnosing-the-cro-method-that-actually-works/Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Connect with Ned MacPherson:Instagram: https://www.instagram.com/nedmacpherson/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/