Performance Marketing Spotlight
Performance Marketing Spotlight
NYMO
Ep. 55 | Craig Swerdloff (Wellput): Reinventing Newsletter & Email Performance Marketing with AI
30 minutes Posted Nov 6, 2025 at 4:00 pm.
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Send us Fan Mail How can brands and publishers make newsletter sponsorships faster, smarter, and more effective? In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and newsletter marketing from the early Silicon Alley days to today’s AI-driven era. Craig shares his journey from a Vermont Internet café internship to building and selling successful email te...