Send us Fan Mail In this episode of Performance Marketing Spotlight, Breeze Leonard, Director of Affiliate Partnerships at She Buys Travel, joins Marshall to discuss the evolving role of publishers and content creators in today's performance marketing landscape. Breeze shares her unconventional path into marketing, from aspiring educator and travel journalist to building She Buys Travel's affiliate program from the ground up. She reflects on launching the publisher's affiliate strategy just b...
Jun 8
22 min
Send us Fan Mail In Episode 63 of Performance Marketing Spotlight, Marshall sits down with Ewen Finser, CEO of ScaleVisible, to break down the rise of AI visibility and how it’s reshaping performance marketing. Ewen shares his unconventional path from the military to building and scaling a 100+ site media portfolio, and how Google’s algorithm changes pushed him into Reddit marketing and ultimately launching ScaleVisible. The conversation dives into why Reddit has become a critical discovery c...
May 22
20 min
Send us Fan Mail In this episode of Performance Marketing Spotlight, Anders Bill, co-founder of Superfiliate, joins Marshall to break down the evolution of the creator economy and how brands can effectively scale creator marketing today. Anders shares his entrepreneurial journey—from building on the early Spotify ecosystem (and learning hard lessons about platform risk) to scaling a marketplace for photographers, and ultimately co-founding Superfiliate. He dives into how creator marketing has...
Apr 28
23 min
Send us Fan Mail In this episode of Performance Marketing Spotlight, Dexter Dethmers, co-founder of Hi Energy, joins Marshall to discuss the biggest challenges and opportunities in affiliate marketing today—especially from the publisher perspective. Dexter shares his journey from lead generation in Australia to running programs at CJ and Honey, and ultimately launching Hi Energy to solve the growing complexity in the affiliate ecosystem. He dives into how fragmented platforms, inefficient wor...
Mar 24
27 min
Ep. 60 | Amanda Karr (Tailored Brands): Scaling Affiliate Programs for Major Retailers in the AI Era
Send us Fan Mail In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Amanda Karr, Affiliate Marketing leader at Tailored Brands, the parent company behind well-known retailers including Men’s Wearhouse and Joseph A. Bank. Amanda shares her career journey from getting her start at an affiliate marketing agency to spending nearly a decade managing the affiliate program at Macy’s, and now leading affiliate strategy for Tailored Brands. She discusses how the aff...
Mar 13
20 min
Send us Fan Mail In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Ryan Hilliard, CEO of Refersion and Influencer Marketing Hub, to discuss the evolving relationship between affiliate marketing, influencer marketing, and performance-driven growth. Ryan shares his journey from agency-side performance marketing at ROI Revolution to leading two companies at the center of the affiliate and creator economy. He also explains how Refersion helps e-commerce brands...
Mar 8
16 min
Send us Fan Mail In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape. Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway’s affiliate program from the ground up, and why prioritizing editorial relationships over lower-f...
Jan 23
20 min
Send us Fan Mail In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic...
Dec 8, 2025
22 min
Send us Fan Mail In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation. We dive deep into: How AI is transforming affiliate operations and content m...
Nov 17, 2025
20 min
Send us Fan Mail How can brands and publishers make newsletter sponsorships faster, smarter, and more effective? In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and newsletter marketing from the early Silicon Alley days to today’s AI-driven era. Craig shares his journey from a Vermont Internet café internship to building and selling successful email te...
Nov 6, 2025
30 min
Load more