Send us Fan Mail Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet's unique brand voice, culture, and digital marketing strategies, from optimizing email and SMS channels to testing new ways to boost convers...