Storytelling is a crucial part of growing a brand… In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts. Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into category leaders. She’ll cover:<ul><li>Why PR storytelling has become more personal</li><li>Storytelling approaches for different stages of a company</li><li>How to measure impact </li><li>And more</li></ul>

Jeff Loeb | Using ABM as a Growth Strategy

Insider Secrets for Digitial Marketing Success