Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey? Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers to professional services experts. JustAnswer is revolutionizing the way customer data is collected and used to build robust consumer profiles across their platform and marketing efforts. Using data science, machine learning, paid media, and more, they create relationships with their customers that grow over time. Brian details their approach for anyone wanting to make better use of their customer data efforts, including:How to extract data from hesitant customers How to build in-depth profiles 3 recommendations for companies just beginning And much moreGo beyond the basics and start building better customer relationships.

There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends. Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media efforts. The Founder of New England Sales & Marketing has over 30 years of strategic marketing experience in the tech and digital spaces. Her firm leverages multi-channel campaigns to generate sales demands and she brings her expertise to answering the big social media marketing questions, including:How has B2B social marketing evolved What are the most effective ways to utilize social media for sales Have we reached the limits of marketing automation What is next for social media marketing And moreKathy’s mantra is “don’t implement other people’s best practices, figure out your own.” Listen now to start figuring out what social marketing efforts are right for you.

Your company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging.  Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work. We take a deep dive into that, including…A multi-step strategy to determine if your positioning could be improvedWhy your ideal prospect can help you come up with effective positioningA lesson you can learn from Apple’s early daysHow to figure out if your product or company name is sabotaging you And more

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – and act on – those results, including CRM, advanced automation tools, and more. He says that helps bridge the gap between the theory of what should work… and what’s actually working. We discuss that issue in-depth, including…The importance of KPIs and the right ones to use to measure digital marketing results How to integrate inbound marketing and sales – automatically The fatal flaw of the last touch attribution model – and what to do about itWhy a CRM is an essential tool – but not for the reason you might thinkAnd more

Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn’t…Wendy is an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development. In this episode, we’ll pick right up where we left off and chat with Wendy about overcoming rejection, why you need to optimize your calling scripts, and…The structure of a successful callHow you should design your voicemail messagesShould you always follow your script to the letter?How to know if your script is workingQuality vs. quantityAnd more

It’s part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development! Wendy is passionate about helping her clients speed up their sales cycles, reach more prospects directly, and generate more sales revenue. Her impressive client list includes Avon Products, ADT, Sprint, and thousands of entrepreneurs throughout the country.We’ll chat with Wendy about how cold calling has changed over the years, why you need to have a target audience, as well as… How to not overthink what you’re going to say— and why a script is important to haveHow to micro-target your audienceWhy knowing your audience’s pain points is importantWhat you need to do in order to set yourself up for cold calling successAnd more 

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ.  In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this business-oriented social network isn’t a good advertising fit for every business. Here in part 2, we expand on the organic side, including how to expand your influence using your personal and company profiles.The main reason most company LinkedIn profiles don’t much attention or trafficHow the latest LinkedIn update leveled the playing field The most effective content to post on LinkedIn – and when to post itWhat you need to know about how LinkedIn’s algorithm “judges” your new content And more

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network.  There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers.  Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best contributes to your bottom line.  But you’ll have to use different tactics than you would with Google or Facebook ads. AJ gets into all the details, including…Why many companies are “priced out” of LinkedIn – and how to figure out if yours isHow to figure out if your audience is on LinkedIn – and if you can target themThe key element of an effective LinkedIn ad campaign that will engage your target marketThe minimum amount you need to spend per month to get resultsAnd more

Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity.They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of top-notch new employees.But they don’t focus on building the brand. Today’s consumers want a more personal connection, and that means building up the online profile of key executives.We talk about the strategies they implement for their clients, including…The top 5+ social networks for creating thought leaders from the ground upWhy helping executives build an individual brand actually increases retentionHow to use social media to create an exponential boost in audience engagementWhat to include in your online bios – and what to leave outAnd more

Many companies focus on product and forget about the value of brand…But when you rethink your approach to brand, you can transform your company…My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy.He’ll cover:The difference between “new” and “innovative”How brand contributes to the customer experienceWhat companies miss when they overfocus on productHow a bad customer experience hurts your brand And more