How can you separate consumer information from insight?

Bill Williams is here to share his perspective on how agencies can better understand consumers.

Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.

He’ll cover:

• The importance of asking “why”
• Root cause analysis
• Why data is a commodity, but insights are precious
• Why briefs are crucial
• And more