As an analyst, who transitioned from print media to digital media, Karla's first principle for analyzing data is looking past those vanity metrics. And one such vanity metric is pageviews. According to her, the focus should be on the engagement meter of the user and not the page views.
In this episode, she was strongly led by her principle of being "Data driven, not data led". Especially with 2020 being such an eventful year, publishers need to focus wisely.
Tune in to know more.
Sep 15, 2020
42 min
It is no secret that monetizing traffic for publishers is still a challenge. How do a carrier billing and telco partnership company find a place here?
With disposable incomes varying across the globe, how important are pricing experiments?
These were some of the many questions that we had for Andrea Boetti, the Director of Strategic Partnerships at Fortumo.
With the experience of working with more than 100k, Andrea was just the right person for this.
Aug 30, 2020
30 min
Vivek Khandelwal was recently invited over as a guest to the SaaS Growth Show with Raj Swaminathan. He talked about the iZooto journey of 60 Billion Notifications Per Month, 1100 Customers & the $1 Million ARR From India & South East Asia, and our global expansions.
The discussion also involved the various media channels, the underserved news and media category, freemium model, upsell and cross-sell growth strategy, high language barrier SEA markets, and our new partnership with AdPushUp.
Aug 24, 2020
42 min
Situated around Northern Virginia, InsideNova has a huge presence with around 100k followers, an email list of 80k+ subscribers, and 0.5 to 1 million unique visitors on the website every month.
Their CEO Bruce Potter joined us for a conversation and answered tons of our questions around their digital transition, the advertising revenue getting affected this pandemic, the various silver linings, and what are some trends that he thinks are never going to come back once this pandemic gets over.
Aug 21, 2020
33 min
Imagine wanting to write a book that helps people grow professionally, starting a blog for it, and then slowly realizing you can make a whole business out of it.
What started in 2011 as The Digital Project Manager, is today providing communities, thought-leadership in emerging digital disciplines. Ben believes that today people want to focus on growth rather than saving time.
A man who loves being his own boss, and believes in compact teams, listen to Ben Aston, talk business. Tune in!
Aug 10, 2020
46 min
New York Times is the epicenter or gold standard of journalism, and a huge chunk of the credits go not just to the incredible team of impeccable journalists but the SEO team which is always on its toe to get the perfect content out.
Claudio Cabrera has been working for the New York Times for the last 4 years now. In this conversation, Claudio talks about his journey at NY Times, his biggest superpowers - having been a journalist and now an SEO expert, and do SEOs really hate paywall so much?
Aug 4, 2020
45 min
"Today is an interesting term because it is changing so quickly"
Jonny Kaldor, CEO, and co-founder of Pugpig left us wondering when he said this while discussing the latest trends in the media publishing industry.
According to him, the most important of them is the use of audio, especially podcasts. And the reason to use them amplifies more especially during these tough times. When earlier a virtual event would see 70-80 attendees, today the number soars to 800-1000.
Tune in to know more!
Jul 28, 2020
46 min
Veronica Magan who is the Director of Digital Growth and Innovation at Access Intelligence, said, "Audience is the people that you market to."
She joined us to discuss why media businesses need to go beyond social media and other search engines to reach their audience. Her emphasis lied strongly on email marketing, especially for her niche audience.
Listen in for more insights.
Jul 24, 2020
41 min
A lot has changed in the last 10 years, barring that media publishers know their real asset is their audience and the importance to own it.
This episode was graced by Ben Ilfeld, Head of Product at the Venture Beat. Someone who has been in the digital publishing industry for a decade and now a publisher himself. He well understands audience engagement, retargeting, and audience development.
The major discussion revolved around analyzing the decade, audience development, ownership, and engagement.
Jul 20, 2020
46 min
For this episode of Own Thy Audience we had Ben May, the founder of The Code Company. Someone who has been in the digital publishing industry for more than a decade now and understands the importance of audience ownership.
The major discussion was:
- The concept of ownership on the internet
-How content creation does not imply owning the value generated out of content
-How can creators get maximum value from their content
Comparisons - WordPress vs Medium. Email list vs Facebook
Jun 29, 2020
37 min
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