Veronica Magan who is the Director of Digital Growth and Innovation at Access Intelligence, said, "Audience is the people that you market to."  She joined us to discuss why media businesses need to go beyond social media and other search engines to reach their audience. Her emphasis lied strongly on email marketing, especially for her niche audience.  Listen in for more insights.

How the Ongoing Media Trends help build the Reader-Publisher relationship with Jonny Kaldor

In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath. Almost everyone is looking for a silver bullet? And just like everything else in marketing - there is none here. Audience Ownership has been, is and will remain the holy grail in marketing. Not Facebook ads CTR, not SEO hacks but your loyal audience is what will help you survive and thrive. In this podcast, we will bring out stories of makers who have been in the trenches, who are building things - doing real stuff and share with us how they did it.