Why do some unremarkable videos go viral while many great ones go unnoticed? What factors help an idea catch on? Whether by accident or by design, the products and messages that spread all have some things in common.

In this episode we bring in Jonah Berger, Professor at Wharton Business School and author of the book Contagious. He shares some stories of ideas that have become popular, and deconstructs what they had going for themselves. From Car Insurance commercials, to restaurants with outlandishly priced comfort foods, a shareable idea possesses certain things. These are things that we can leverage to help our businesses, art, or messages gain a large following. 

Music written and produced by Ben Murray-Smith benmurraysmith.co.uk