Would you sleep on a pillow made out of recycled plastic bottles? It’s probably more comfortable than you think, and it may be more eco-friendly than your current pillow. In today’s episode, you’ll hear from Tracey Wallace who founded Doris Sleep, as well as Matt Crawford, the GM of shipping at BigCommerce.
In today’s episode, you’ll learn more about using recycled plastic in pillows and why Tracey thinks it’s important for both products and their shipping solutions to be eco-friendly. Listen in to learn about how to encourage higher value orders and repeat business, what the BigCommerce partner program is, and how e-commerce might change in the future.
Topics Discussed in Today’s Episode:
- The origin story for Doris Sleep
- What was difficult and what was easy about going direct to consumer
- Why people would want to buy recycled plastic pillows
- How Tracey handles eco-friendly shipping
- How people should think about shipping from a margin perspective
- How Tracey encourages larger purchases and repeat business
- What drew Tracey to BigCommerce
- How Tracey handled the process of vetting companies
- The BigCommerce partner program and how it works
- How to create a connection with customers
- Mistakes that Tracey has made
- How Tracey manages marketing
- How e-commerce might be changing in 2021
- Tips for today’s entrepreneurs
Resources:
How Doris Sleep Takes Comfort in Outsourcing Fulfillment & Shipping [Case Study]
Automate BigCommerce order fulfillment with ShipBob
Experience Doris Sleep's sustainable pillow collection
