Show notes
What’s makes you think about the pandemic and COVID more than hand sanitizer? But the brand that you’ll be learning about today, Touchland, launched their hand sanitizer brand long before anyone had heard of COVID-19.
In today’s episode, you’ll hear from Andrea Lisbona, founder and CEO of Touchland as well as Chris Lavoie of Gorgias. Listen in to hear about how Touchland approached retailers, the evolution of communication mediums that Chris has seen, and what advice each of them would give to new entrepreneurs.
Topics Discussed in Today’s Episode:
- What Andrea’s catalyst to launch Touchland was
- What made Andrea believe in the hand sanitizer space as a market
- Touchland’s hand sanitizer stations
- When Touchland was officially launched
- How Touchland generated awareness
- How Andrea approached retailers and got their buy-in
- Whether others have tried to copy Touchland’s retail approach
- How Andrea thought about brand awareness before Touchland launched, and the evolution after
- How Touchland has approached customer interaction
- How Chris has seen the evolution of communication mediums
- Whether Touchland has been utilizing SMS
- How Touchland developed the packaging for their hand sanitizer
- How Touchland has leveraged data to find out more about customer behavior
- How much funding was needed to start Touchland and how they approached it
- How Touchland approaches marketing and forecasts how it will drive business
- Shifts in connecting with customers during the pandemic
- What Chris has seen in the evolution of what customers expect
- How Andrea sees Touchland evolving as a brand
- How inventory allocation has evolved over time
- How Touchland approaches new scents
- Mistakes that Andrea made
- What Touchland’s international plan looks like
- Chris’s number one advice for entrepreneurs
- Andrea’s number one advice for entrepreneurs
Resources:
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