Sustainability is becoming a top priority for fast-growing ecommerce brands. In this special Earth Week episode we're sitting down with two fast-growing direct-to-consumer brands to learn how they integrate sustainability into their product roadmap. We’ll speak to the founders and operators of beauty and wellness brands Herbally and Blue Lagoon Skincare, explore their approach to sustainable product development, and learn how they offset carbon emissions from their supply chain. Plus, you’ll hear from ShipBob’s newest integration partner, Pachama about carbon offsetting.
Listen in to hear representatives from each company discuss going international, strategies and costs for sustainability, and nature-based carbon offset solutions.
Topics Discussed in Today’s Episode:
- The catalyst behind taking Blue Lagoon online
- What Blue Lagoon is using today from a technology perspective
- Where a majority of Blue Lagoon’s customers are
- The catalyst for Herbaly
- Where a majority of Herbaly’s customers are based
- Herbaly’s process for spreading overseas
- How Blue Lagoon thought about going after the market in different languages
- How digital mediums have helped Blue Lagoon transmit the experience of being there
- How Blue Lagoon has gone after being as sustainable as possible
- Herbaly’s sustainability and decision to use Pachama
- Pachama’s backstory
- Pachama’s focus on forest management
- What happens to calculate carbon offsets during checkout with Blue Lagoon
- Where the cost goes at Herbaly
- How to think about the cost of a solution like Pachama
- Why Pachama focuses on trees
- How Pachama approaches sustainability from a capitalist perspective
- How Blue Lagoon focuses showcasing its sustainability
- Advice from guests
Resources:
How To Make Your Ecommerce Eco-Friendly
ShipBob Goes 100% Carbon-Neutral with its Pachama Partnership
Discover the wonder of Blue Lagoon Skincare
Herbaly: The Easiest And Most Delicious Way To Get Your Daily Antioxidants - In Just 60 Seconds
Pachama: Harnessing AI to drive carbon capture and protect global forests
Meet the speakers:
Fannar Jónsson – Environmental Quality Manager
Signy Skuladottir – Sales and Business Development leader
Michael Klein – Cofounder and Managing Director
