Show notes
One way to start a direct-to-consumer business is to solve a problem that you yourself are having – if you’re looking for a product you can’t find, chances are that others are as well. That’s how today’s guest started his business – by creating the plant-based energy shots that he wanted but wasn’t able to find. Listen in to hear from Vincent Bradley, CEO and co-founder of Proper Wild, as he discusses product manufacturing, FDA regulations, and promoting your ecommerce brand out on different sales channels.
Topics Discussed in Today’s Episode:
- Vincent’s acquisition and how he got into e-commerce
- Accelerating the learning cycle
- How Vincent came up with version 1
- How Vincent approaches FDA regulations
- What people should expect from Proper Wild
- Working out flavors
- Metrics Vincent looked at before launching
- When a subscription option became a must-have
- Where traffic is coming from
- Launching on Facebook and Instagram
- How to prioritize on your channels
- The offer at the bottom of the Proper Wild website
- The five-word ad
- How Proper Wild uses email
- How Proper Wild uses SMS
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