Show notes
How do you get noticed in the hair extension space? What does it take to get started and build a community, and how does the word spread about your product? Listen in to today’s episode with Sharon Pak and Jordynn Wynn of INH to find out about how they picked their name, why they decided on wigs in the first place, and what they did to launch, grow, and maintain their community.
Topics Discussed in Today’s Episode:
- How Jordynn and Sharon came up with the name of the business
- How word spread about Ariana Grande’s products
- What Jordynn and Sharon learned from CoulorPop
- Why they decided on the wig category
- The background of Jordynn and Sharon’s other co-founder
- The biggest lessons learned in going from zero to one
- How to get a community off the ground, then maintain it
- Approaching the different community channels
- Why younger people are moving toward Twitter
- From the first sale to the first million
- How INH’s content is made
- How INH found its first supplier
- How Jordynn and Sharon manage inventory and cash flow
- INH’s approach to hiring
- How INH’s products are named
- What hero products are
- INH’s approach to remote work
- The initial go-to-market approach
- Making personal connections with influencers
- What INH offers influencers
- How INH approaches performance marketing
- Jordynn’s and Sharon’s why
- Jordynn’s and Sharon’s number one advice for new entrepreneurs
Resources:
Learn More About Order Fulfillment for Haircare Products
Check out INH Haircare Products
