Show notes
In his last appearance on this podcast, Leo Carrillo III explained what it was like to jump into his new business right before COVID hit. Now, Leo returns to discuss what things have been like for his company since. Listen in to hear about Leo's experiences as an ecommerce founder in the personal care space. He breaksdown how he identified his target market, and secured professional athlete endorsements to grow his brand against all odds.
Topics Discussed in Today’s Episode:
- What’s been most interesting for Leo over the past four and a half months
- What put Leo in the best position going forward
- Where Leo’s company started from an audience creation level
- The accounts that Leo’s customers follow
- Customers who are spending money on fitness gear
- How Leo’s company puts the creative content together
- How the company got promotions from professional athletes
- How the margin has changed over time
- How Leo thinks about the spend on Facebook ads
- Leveraging traffic to drive repeat customers
- How people use and order Leo’s products
- The impact of Afterpay
- Why you should use SMS
Resources:
