Show notes
What’s more unique than yourself? Each person is different, so if you want to stand out from the crowd, maybe you can do it by using yourself as the brand. At least, that’s what today’s guest successfully did. In today’s episode, you’ll hear from Vivian Kay of KinkyCurlyYaki. Listen in to hear Vivian discuss how she created her product, how she began generating sales, and how she focused on brand to set herself apart.
Topics Discussed in Today’s Episode:
- What “Chad” is
- Vivian’s “start it” tweet
- Why Vivian started her business
- How Vivian created the first iteration of her product
- How Vivian got started selling
- How Vivian made her first sale
- Why Vivian niched it
- How Vivian differentiated herself
- How Vivian generated early sales
- How Vivian scaled and how she handled payment processing
- Influencer marketing
- How Vivian has focused on brand to differentiate her product
- How receptiveness has increased with order quantities
- Vivian’s brand ambassador program
- Vivian’s loyalty program
- Staying true to the brand voice through expansion and evolution
- Copywriting brand names
- Vivian’s tips for entrepreneurs
Resources:
How to Support Black-Owned Ecommerce Businesses + Resources for All Brands & Consumers
Learn More About Order Fulfillment for Haircare Products
Shipping Hazardous Materials: A Guide to HAZMAT Shipping & Compliance for Ecommerce
