Show notes
What are paleo skincare products and why would you use them? Cassandra Burnvoth is the founder and CEO of FATCO, a company that makes beauty products that make paleo-friendly skincare products. Listen in to the interview to hear why FATCO got started, how giveaways can help a business breakthrough, and what the benefits are of having a community like the paleo community behind you.
Topics Discussed in Today’s Episode:
- What made the reviews tab important for Cassie
- Why Cassie built FATCO
- How Cassie cracked into the community to sell FATCO
- The value of being able to give away free things
- How to handle bad reviews
- Who can write a review
- How to address medical claims in advertising
- How Cassie approached marketing
- Why she wanted “fat” in the name of the company
- Social channels that Cassie uses to drive revenue
- How affiliates drive traffic to the site
- Cassie’s movement from Squarespace
- Partners that allow Cassie to have more time
- Using Canva
- How Cassie continued to get momentum after the first orders
- The launch at Target
- Getting loans
- Why selling on Amazon was important
- Navigating Amazon delays
- What to list on Amazon
- Preparing for Cyber Monday
- How it works with Cassie’s husband as a coworker
- The future of FATCO
- Cassie’s number-one tip for entrepreneurs
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