Show notes
Running an e-commerce business means understanding profitability and how to balance things like cash and profits. This information isn’t necessarily intuitive for most people, so it’s important to pay attention when people who do understand these subjects explain them to you. One of those people is Jay Vasantharajah whose tweetstorms on Gymshark and Nike got a lot of attention and helped inform people. Listen in to hear what Jay has to say about where e-commerce businesses should be putting their focus, how to approach balancing cash vs. profit, and how to think about your supplier and supply chain.
Topics Discussed in Today’s Episode:
- Jay’s Twitter history
- Jay’s tweetstorm with Gymshark
- Focus area for e-commerce businesses to identify to get into the negative range
- Where companies should be moving toward
- How to approach balancing cash vs. profits
- Jay’s tweetstorm on Nike
- What PureFilters is
- How Jay got into the HVAC space
- The average order prices for Jay’s products
- How Jay’s company tested the free shipping threshold
- Regulatory hurdles PureFilters had to navigate
- Balancing between two different types of companies
- How Jay prioritizes his time
- Email marketing and upselling
- Ideas to increase LTD
- Recommendations for old, sizable businesses entering e-commerce
- Jay’s number one tip for e-commerce entrepreneurs
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