If you want to grow on social media, you need to stop treating it like a hobby and start treating it like a skill. In this episode, we break down what actually moves the needle when it comes to growth and it’s not posting more random content or copying trends that don’t align with you!! We talk about: – Why clarity beats consistency – The mistake of speaking to “everyone” – Creating content that converts, not just reaches – Building authority through lived experience – Playing the long game...