Founder and CEO of Fortnight Collective, Andy Nathan, joins us to share his hack on how to successfully cut your advertising progress time in half. Listen in as he discusses and shares his experiences on how to efficiently create and lead strategic and creative development of a brand while cutting through today's digital noise, all within 2 weeks.
Jul 26, 2022
14 min
Shane and Whit sit down with Laurent Ezekiel, the CMO of WPP, one of the largest agency holding companies in the world, to discuss winning the Coca-Cola business, how to approach a multi-platform world for one of the most respected brands, and what it means to lead a global business into the digitally-native world.
Jul 12, 2022
19 min
CEO of CourtAve, Michael Stich, joins Shane and Whit to discuss the rapidly-changing marketing landscape, and the impact it’s having on how brands are being built. Learn how to identify and bridge an important gap in your marketing strategy, so you’re prepared for industry shifts.
Jun 28, 2022
21 min
Founder of the Snapback Agency Jack Settleman shares his thoughts on what it means to be a fan-focused content influencer in the burgeoning age of the Creator Economy. From Web3 to community building, Jack helps illuminate what it's like to connect with a fan base on a 1-to-1 level.
Jun 14, 2022
18 min
Dana Weber, a growth guru with years of industry experience, talks to Shane and Whit about how to build out successful global digital programs, find new audiences in the digital ecosystem, especially in light of the App Tracking Transparency from Apple and a potential return to context-based advertising.
May 31, 2022
26 min
Chad Niemuth, a digital leader at Campari, joins the podcast to discuss what it means to build a digital factory, how to build alignment across a distributed and multi-brand organization, and how to build a tech stack based on your company's growth stage.
May 16, 2022
32 min
Summary –
Join us for a TPT Digital podcast on how brands can use augmented reality (AR) to reach their customers in innovative ways. We're joined by David Shaw, International Product Lead at Snap, to discuss how Snapchat has built a platform which allows companies to connect with audiences around the world, driving brand engagement with every AR experience.
About David –
David currently leads Product Marketing, Strategy & Product Partnerships for Snapchat internationally. In this role he ensures that new products are brought to market in the right way and that Snapchat's partners internationally have a voice to the product team.
Apr 7, 2021
32 min
Summary –
Join us for a TPT Digital podcast on the impact of social media for brands in 2021. We're joined by Tom Ovenden, social media manager at Extreme International, to discuss how social media has changed the advertising landscape, predictions for 2021 trends and how companies can harness these powerful platforms to reach millions of consumers worldwide.
About Tom –
Tom Ovenden is social media manager at Extreme International and comes from a background of social media, content strategy, community management and brand building. Managing an audience of 16m+ and heads up all things social and content at Extreme.
Mar 23, 2021
34 min
Summary –
Join us for a TPT Digital podcast to discuss how COVID-19 has forced companies all over the world to adapt in order to survive. We're joined by Leigh Gammons, CEO at Wunderman Thompson Technology, to take a look at the winners and losers, industry shifts and trends of the past year.
About Leigh –
As EMEA CEO of Wunderman Thompson Technology – Experience, Leigh is responsible for a team of 600 people across 6 offices. Leigh’s focus is on helping businesses bridge the gap between sophisticated technology and the needs of marketers, delivering business focused outcomes for clients. Leigh was named in the BIMA 100 in 2018 before becoming a mentor in 2019 and awards judge in 2020. He sits on the WPP Inclusion & Belonging board for WPP UK.
Mar 9, 2021
34 min
Summary –
Join us for a TPT Digital podcast where we are joined with Mark Power, founder of gaming and live commerce agency LiveCraft and CEO of global Amazon agency Podean, to discuss how brands can use gamification to reach international consumers. As the world of gaming grows significantly, we discuss predictions for 2021, the evolution of gaming campaigns, and how brands can look at this progressive channel to build customer relationships.
About Mark –
Mark Power is the Founder of LiveCraft an agency that immerses brands in live streaming and virtual environments to connect brands with generation live. Mark is also the Founder and CEO of global Amazon agency and marketplace consultancy Podean.
Feb 23, 2021
35 min
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