<p>Shane and Whit sit down with Laurent Ezekiel, the CMO of WPP, one of the largest agency holding companies in the world, to discuss winning the Coca-Cola business, how to approach a multi-platform world for one of the most respected brands, and what it means to lead a global business into the digitally-native world.</p>

Cutting Your Brand Strategy and Campaign Development Process In Half with Andy Nathan

Support for this podcast comes from TPT Digital, a TransPerfect specialized division, helping brands boost their global presence and international performance.

This is 'off-the-clock', with your hosts, Shane Madden and Whit Harwood, taking a deep dive into the structural changes to the business world, as a result of the global pandemic. 

Questions? email offtheclock@tptdigital.com 
For more information on how you can grow your digital presence, email info@tptdigital.com

​Your hosts: 
Shane Madden - Shane started his career in a brand management role with one of the biggest drinks companies and brands in the world, Jameson. Responsible for marketing the brand in Eastern Europe, Shane then returned to Ireland to set up and run his marketing company for 2 years before joining TransPerfect in 2011. In 2013, Shane moved to NYC with TransPerfect to lead the charge with the development of the specialized digital division for TransPerfect in North America. Now a Senior Director, Shane has 9 years’ experience working and partnering with the biggest brands and agencies in the world, helping them achieve their key global business objectives.​

Whit Harwood - Whit is currently a Group Lead on the Change Delivery team at Peacock, focusing on Go-To-Market Operations and the implementation of new product launches and features. He joined the Peacock team in July 2019 from NBC News, where he had been working as OTT Partner Manager and helped launch the 24/7 news streaming service NBC News Now.​