This week, we had a fascinating chat with Juliana Evangelista about what makes luxury customer experience actually luxurious. Juliana comes with a really interesting perspective from working with brands like Swarovski on how to train retail teams and create those "wow" moments that keep people coming back. Three big things that stood out: Discovery before transaction - don't just ask "what are you shopping for?", learn about the customer first Consistency matters more than fancy perk...