This week, we had a super interesting chat with Giancarlo Bizzarro from Crooked Media about the ins and outs of podcast advertising. It was fascinating - turns out there's way more to this than just throwing money at podcasts and hoping people buy your stuff. Key things we covered: Your budget should be big, but not as big as you think Host-read ads crush pre-recorded ones Target specific shows over mass blasting The coolest part was learning how different ad placements work - like how pos...