This week, we had an insightful conversation with Krystina Rubino about managing agencies for optimal output and setting yourself up for success. Krystina brings a wealth of experience from her time at various agencies and her current role at Right Side Up, where she started the growth marketing practice for offline marketing. Three big things that stood out: 1. Choosing the right partner - Be clear about scope and capabilities, and don't ask agencies to go beyond their expertise. 2...